A Fractional CMO, Backed by a Full Marketing Team
Blank Canvas Marketing works as a fractional CMO, with the power and scale of an outsourced marketing department.
You get the strategic leadership of a senior marketer, plus access to our 40-person in-house team of specialists to execute the work.
Instead of hiring and managing separate strategists, media buyers, content creators, social media managers, PR specialists, and other marketers, you work with one senior point of contact. We coordinate the team behind the scenes.
We start by understanding your company, customers, goals, existing marketing, and what is currently limiting growth. From there, we determine what needs to happen next and where your marketing resources should be focused. Once aligned, we begin to operate independently and check in with you regularly to be sure we remain aligned.
Your dedicated lead is your primary point of contact. You do not need to brief, coordinate, or manage every person working on your marketing. That's our job.
Our team includes specialists across paid media, content, social media, creative, CRO, funnels, analytics, PR, influencer marketing, and other areas of growth marketing. If the strategy requires a specific skill set, we bring the right person onto the work.
Once we are aligned on the direction, our team works independently to carry it out. That may include launching campaigns, producing content, managing channels, improving conversion funnels, analyzing performance, testing new ideas, or coordinating several of these at once.
We keep you informed about what is happening and what we are learning. We meet when decisions, feedback, or strategic alignment are needed, and adjust the plan based on performance and changes within your business.
Most of the work happens without you having to manage it.
On a typical day, members of our team may be reviewing campaign performance, creating content, adjusting paid media, analyzing your funnel, building a new campaign, coordinating creative, researching opportunities, or solving a problem that is affecting growth.
Your senior marketer coordinates that work internally.
You stay involved where your knowledge or approval is needed. We handle the marketing work around it.
We are not trying to turn you into a marketing manager.
We need access to the information and systems required to do our work, your input when business decisions need to be made, and timely feedback when something requires approval.
We handle the rest.